The Canadian press baron Lord
Beaverbrook noted, at that time, all the other newspapers had some cartoon
characters to entertain the children. He demanded from his staff to invent a
cartoon character for his paper. Everybody in Fleet Street knew that when Lord
Beaverbrook wants something it has to be produced promptly.
Several tried but were not
successful. Herbert Tourtel, a paper's sub-editors, suggested his wife Mary.
She won a scholarship at the art school and just graduated. The American editor
RD Blumenfeld agreed to it.
On 8 November 1920 the first part of
Mary Tourtel's serial appeared. It was a single framed drawing of a little bear
with a scarf, sweater and checked trousers. His mother sent him to the market
to buy honey, fruit and eggs
Rupert was told not to stray when his
mother sent him to the market. He didn't listen and got lost. From thereon he
battle with ogres, giants and monsters. Various animals led by the Wise Old
Goat.
Mary Tourtel was drawing the strip
till 1935. She had to give it up because her eyesight was failing. As a
retirement gift she received royalties from her reprinted work. Her place was
taken by Alfred Bestall who was a bachelor and son of Methodist missionaries.
He worked previously for Punch and Tatler but found it a taunted task because
of the influence over children.
Canterbury is Mary Tourtel's
birthplace.
Ninety years on Rupert is still
loved by everyone. His annuals are still bestsellers and rare vintage copies
selling up to £20,000. He is introduced to the next generation of pre-school
children. The Rupert Bear museum in Canterbury celebrated the 90th anniversary.
Bestall's workload was huge because
of the popularity of his little bear. There were annuals, quarterly booklets
and two pictures a day for the paper to be done. Each picture took about three
hours to draw. If he was ill or went on holiday he had to draw nine hours a day
just to keep up with it. His god-daughter Caroline Bott brought out a biography
called 'The Life and Works of Alfred Bestall' to coincide with the 90th
anniversary edition.
He drew the daily strip till 1965 and
went on producing covers for annuals till 1973. He received the MBE in 1985. He
died at the age of 92 in 1988
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